NEW PRODUCT LAUNCH WEBSITE
In the first quarter 2013, Bespoke Arsenal was approached with an intriguing opportunity.
Weller, a global brand of Apex Tool Group in Sparks, MD, needed support launching their first consumer focused product. With a product offering of four, LED soldering irons and two kits, Weller required a site that helped customers quickly determine which tool best suited their needs and easily find retailers.
With an aggressive schedule, Bespoke Arsenal oversaw the design and development of the site: aligning with the established brand packaging and showcasing the family of products benefits. It also serves as a resource for vendors.