YPrime: Showcasing the Employee Passion that Sets YPrime Apart
In early 2022, Bespoke Arsenal was asked to differentiate YPrime’s eClinical solutions from competitive solutions. The difference, to us, was obvious – the passion YPrime employees bring to their respective roles. From Malvern to Raleigh to London and around the globe, YPrime team members each exude a passion for helping clients bring lifechanging therapies to market, for ensuring cleaner trial data, and for a genuinely enhanced patient experience.
9x12 Branded Spiral Workbook with trackable QR Code (Drives user to New YPrime website & Employee Video)
Bespoke Arsenal crafted a highly strategic campaign, “Experience the YPrime Difference.” This campaign included a spiral-bound notebook, website and video, with each item driving the client to the next point of engagement.
The notebook was wrapped with a printed sleeve and trackable QR code, and featured vellum pages to detail the passion that sets YPrime apart, using quotes from the website’s employee video, along with the separate pillars of eCOA, IRT, DCT, Data Science. This also served as a take-home piece for potential clients.
The trackable QR code encouraged clients to ‘Experience the YPrime Difference’ on the website we designed. And the hero of this website homepage featured a video with 36 YPrime employees from around the globe, together expressing their passion for YPrime and the YPrime difference.
The robust website features a short, single-script video that spotlights more than 30 employees from around the globe, each of whom contribute to the conversation about the company’s incomparable employee passion.
While robust, this original, multi-faceted ‘YPrime Difference’ campaign successfully set the foundation for other campaigns, communications and new resource introductions to build upon.
$36M+
in Influenced Revenue
for 2022
Bespoke Arsenal’s campaigns helped YPrime’s Marketing Team earn more than $36 million of the company’s 2022 Influenced Revenue.
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