YPrime: Amplifying the WOW Factor for New Technology
Building on the foundation of our original “YPrime Difference” integrated campaign, Bespoke Arsenal then spotlighted YPrime’s new technology, eConsent. eConsent is an eClinical breakthrough that enables patients to onboard for clinical trials from their own devices. This high-tech solution saves considerable time, provides sponsors cleaner data, and streamlines the patient’s overall clinical trial experience.
This new technology demanded messaging with equally dynamic energy, so we used SCOPE 2023 to launch our “Patient Innovation” campaign. This campaign utilized trackable give-aways to drive clients to the eConsent website. SCOPE 2023 served as a platform to directly interact with clients, where each client received a branded box celebrating YPrime’s transformation to a patient-centric focus.
A YPrime-branded power bank was inside the box, with text “Power in the Patient’s Hands.”
When clients opened the box, they found an eConsent teaser card (with trackable QR code); once scanned, that QR code took clients to the Bespoke Arsenal-designed Patient Innovation website, which then spotlighted a video with the innovative features of eConsent.
Once on the Patient Innovation landing page, the user is served a short video touting the advantages of newly introduced patient ‘eConsent’ solution.
Social posts, like the above, helped reinforce the brand messaging for the launch, helping to drive engagement on the landing page.
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